Mac Woods Ink
Web Design
Case Study

Mac Woods Ink

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Case Study

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Feature/benefit provided by the stat listed above

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Feature/benefit provided by the stat listed above

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Feature/benefit provided by the stat listed above

Summary

I had the opportunity to work with poet and actor Mac Woods on designing a website that showcased his creative portfolio as well as an online store for his brand products and merch. Another piece to this project was the ability to allow visitors to book Mac for events and engagements.

Client Overview

Cordney “MAC Woods” McClain is passionate about educating black youth and has taken his education and conducted financial literacy workshops throughout the Oklahoma City Metro area for the past decade. He has also served as education chairs for corporate companies, adjunct professor at the University of Central Oklahoma in support of the Black Male Initiative, partnered with diversity councils among various industries, and assisted in establishing relationships for The University of Oklahoma Outreach and minority mentoring programs.

The Problem

This was Mac's first website so he didn't have a domain name to use. However he was extremely organized and prepared and knew what he wanted out his website. That made things easier to understand for both of us. He had a logo and a brand style guide already so it was just a matter of putting the pieces together. Since Cordney needed a way for visitors to book him, it was important that I made that as accessible as the products he sells as well as his content. Since Cordney is a poet and actor, he had a lot of videos he needed listed. So making sure it was easy for him to update new videos to his site was important.

The Solution

We used the home page to communicate the different features of the Mac Woods Ink brand from his creative work, to his online products, to the services he offers booking for. For his videos, we created a page exclusively to list and categorize them. And of course we purchased his domain name once the project finished and got it connected.

Client Review

Appreciation Creative Co. was my first opportunity to create a source for customer/ consumer engagement away from social media...and it was an exceptional experience. Mr. Ryan met with me in person and we discussed my particular needs and desires that would translate over to a functional website. He would follow up while he was constructing to ensure that I agree with the process and I am still elated by the outcome. The site tells my story and personifies what I try to put into my brand the most, excellence. From functionality to just a dapper display, Appreciation Creative Co. gave me a great first website experience and I will be utilizing them for the next update. I immensely refer their dynamic services to any and everyone.

Cordney McClain

Results

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I am a newcomer to web design and techie language but Jacobi ensured that I had the best experience designing my website. He was responsive, professional, and extremely patient with me during the entire process. He listened to my vision and helped me bring my dream to life. He even drilled down the technical aspects of the website to simple terms. I’m so glad that I was able to work with him and hope to have other projects with him in the future!

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James Curd
Official Deezy

Appreciation Creative came through on my website. Jacobi talked with me through the whole thing to make sure my vision came to life on the site and it came out better than I expected.

We've personally known the owner, Jacobi Ryan for years and the same hard work, professionalism, and creativity in which he lives his life is manifested throughout his business. AppreciationCreative took the skeleton of our website and transformed it into a 'Dope work of art'! It's highly recommended that you let him create and manage your vision!

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Deon Devon Osborne
Blackerberry Films

When I felt lost looking for a way to build my business Jacobi Ryan offered his services and gave me new motivation. His professionalism, expertise, and creativity blew past my expectations and previous experiences with other web designers. I don’t see myself going to anyone else for my digital marketing needs.

M
Mark Sweeney Jackson
Read Me or Stay Broke

I have to give a big shoutout to my man Jacobi and Appreciation Creative. My website for Read Me or Stay Broke is running, cranking out sales for books while I'm here on vacation. I really appreciate you for the upgrade man. If you need any kind of website or SEO marketing assistance, that's the man to see right there.

If you need a website done for your business hit up my man. His process is fast, efficient, and very easy. He’s very professional and will work with you to get your website the way YOU want it.